Talk to our teamHuman-Centered AI Transformation
We help your teams make AI part of how they work, with measurable impact within 90 days. For CEOs and leadership teams at companies of 50 to 5,000 people.
It's a 30-minute conversation with our senior team about where AI pays in your business.
A few of the organizations we’ve worked with
Where things stand today
Each of these problems has a name, and each one can be solved.
Today, the licences get bought and the pilots get started, but the operating model never follows. That means access without adoption, and activity without measurable outcomes.
Today, employees are often using AI quietly, on their own accounts, without shared rules or oversight. That means good ideas stay with one person, and leadership can't see where the risk sits.
Today, few businesses can say with confidence what their AI investments return. Every pilot's impact can be measured, and we help you measure it.
Today, people's fear of being replaced is starting to pull against the organization's fear of missing out. That means resistance shows up quietly, in pilots that stall and work that never changes.
We believe AI is an unstoppable force. We also believe the organizations that do well with it will keep their people at the centre. That's why every engagement we run is a human-centered AI transformation.
What changes
We redesign how work gets done so AI becomes part of how the business runs. That changes three things.
Put simply: governance makes AI safe to use, workflows make it useful, and your people make it last.
What we offer
A full company transformation won't be the right first step for every organization, and it doesn't have to be. Some leadership teams start with one team and one day. Others start with three months inside one department. Each step changes a specific behaviour. Together they change the company.
Prove it in a day
One team, one day, real work.
Up to 20 people spend a day on their own problems. They leave with working prototypes and a next step each.
Make it how one team works
Three months inside one team.
We work on that team's own workflows and train AI Champions who keep it going after we step out.
Make it how the company works
AI in how the whole company runs.
Every team, with AI Champions in each one. Measurable impact within 90 days, and steady momentum every month after.
Both Transformations include
Put simply: start with the free assessment or an AI Boardroom Clinic. Prove it with a 1-Day AI Sprint on one team's real work. Then make it how a team, or the whole company, works with a Transformation.
Not sure which fits? Talk to our team and we'll tell you which one, honestly.
Talk to our teamOther ways to work with us
For leadership teams that want to start smaller, or need a plan on paper first.
Four hours to find where AI pays.
Your leadership team in one room, leaving with a 90-day plan and a booked next step.
A written plan before you commit.
For boards, owners or procurement teams that need the plan on paper before a bigger commitment.
Your first agent, with a person reviewing its work.
An agent that does the work of a junior or admin role, built on the tools you already use.
Also from NoW
AI Leadership IndexWhere your leaders stand on AI, scored and reported back.AI Champions CohortUp to four of your people, alongside other companies, for eight weeks.Keynotes and speakingRocky or Ashleah, in person or virtual, to move a room from AI anxiety to action.Pricing shown reflects 2026 rates. Final pricing is confirmed through a formal proposal and may vary based on scope, complexity, and client requirements.
The record
100+ NoW Hackathons. 300+ stages and boardrooms. And on every Transformation, the same commitment: 90 days to measurable impact, then steady momentum every month after.
From our clients
“In just 12 weeks, we went from barely understanding AI to leveraging it for real-world impact.”
Our work
MacKay CEO Forums brings CEOs together in peer groups led by forum chairs. For two years, we've run AI keynotes and hands-on working sessions for its forums. Members regularly ask for the material afterwards.
See our keynotes (MacKay CEO Forums)How we work
What to expect
Every engagement follows the same five steps. We start with leadership, prove value on real work, then build AI Champions in every team so the change holds after we step out.
The free AI Transformation Readiness Assessment shows where you stand before anything is bought or booked.
You choose what counts: revenue lift, capacity returned or margin recovered.
Results are measured against the win you named in step 2.
Start with one team over three months, or bring the whole company along over twelve.
Two to ten people in each team learn first and lead their colleagues, long after the engagement ends.
Read next
For most leadership teams, the first step is the free AI Transformation Readiness Assessment, or a four-hour AI Boardroom Clinic. From there:
If your leadership is already committed, you can skip steps.
Final pricing is confirmed through a formal proposal.
We commit to measurable impact within 90 days and steady momentum every month after. Before we start, you define the win. We then measure against it every month and report it to your leadership honestly.
Large consultancies often deliver a strategy deck, then leave your people to work out how to make it real. We embed, build and train:
The result is a capable team that keeps going on its own.
You can do both. At your size, a full-time Chief AI Officer often comes early and costs a lot, and one person can't change how every team works alone. We work alongside your leadership team and train AI Champions inside each department, so the capability sits with the people doing the work. If you hire one later, they inherit a working operating model and a team that already uses AI properly.
Yes. Many clients start with the AI Boardroom Clinic or a 1-Day AI Sprint to prove value on real work first. They then move to Team Transformation and Company Transformation when they're ready. You choose the pace, and we price for it.
Yes. Our own operations run on AI: research, drafting, reporting and follow-up. A person reviews anything that leaves the building. That means we only recommend what we use ourselves.
We use the tools your teams already have or are choosing between: ChatGPT, Claude, Gemini, Microsoft Copilot and Zapier, plus the integrations they bring. You buy licences from the vendor directly. We bring the method:
With your leadership and AI Champions, we agree on usage rules, data boundaries and review steps, so people know what's allowed and who checks the output. Shadow AI becomes sanctioned AI: visible, deliberate and owned. Decisions about people stay with people.
You define the win before we start, in your words: revenue lift, capacity returned or margin recovered. We track every pilot with an AI rating score and a human experience score. Every month, we report against that win, including what isn't working yet.
